The Stade Toulousain rugby team officially joins the NFT market in partnership with Arianee. Their first collection includes 18,754 digital assets.
Amazingly, the club will distribute the NFTs completely free of charge. Its subscribed members will receive collectibles first. Meanwhile, the remaining NFTs will be available through Arianee QR technology.
How to get an NFT from Stade Toulousain?
This week, popular rugby team Stade Toulousain announced their first NFT collection. There will be 18,754 digital assets available, the same number as the Stade Ernest-Wallon tickets.
Initially, registered club members will receive a
As a result, subscribed club members will be the first to get an NFT. However, other collectors can also obtain digital goods at the Biarritz Olympique reception. All they have to do is scan a QR code distributed by the Arianee platform. Nevertheless, the team will also offer QR codes in the last game of the season on June 5.
Holders of these NFTs will have access to Stade Toulousain’s premium NFT collection. This future drop will consist of 1,907 digital assets – the same number as on the club’s founding date.
Of course, each Premium NFT will bring valuable benefits to its holder. For example, you will get a personalized scarf and access to an exclusive community. In addition, NFT holders will have the chance to win VIP videoconferences with Stade Toulousain players and tickets for the next matches.

Why did the rugby team partner with Arianee for NFTs?
Stade Toulousain aims to offer unique experiences to its +10 million fans. The NFT collection can bring together fans from all over the world, creating a valuable community.
Meanwhile, Arianee is an innovative platform that brings valuable brands to the web3 world. Founded in 2018, it is one of the first companies dedicated to blockchain technology solutions. Its partnership with Stade Toulousain was therefore “natural”, as confirmed by CEO Pierre-Nicolas Hurstel:
“The leadership and strength of the Stade Toulousain brand, in world rugby and more broadly in sport, therefore made this NFT collaboration natural. Our turnkey solutions as well as the support of Horrea enabled us to set up this first foray into web3 very quickly. ”
To conclude, this collaboration will open new doors in the sports NFT niche. Stade Toulousain is the most successful French rugby club to date.
“It’s in the nature of Stade Toulousain to be a forerunner and to pave the way.” says Stade Toulousain president Didier Lacroix. “This is why we thought of a complete system, accessible to all and with very high added value for our supporters.”
Of course, Stade Toulousain is not the first rugby club in the world to tap into NFTs. In fact, Rugby League World Club launched its own collectibles in November 2021.
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