The Hong Kong Classic movie-themed NFT collection will be launched in June
Mei Ah Entertainment Group and Beam+ Lab have teamed up to launch Cryptychs, the classic movie-themed NFT collection
By Shashank Bhardwaj
Image courtesy of Cryptyques
Jhe NFT collection titled “Cryptychs” based on classic Hong Kong movies, will be released in June. Local start-up Beam+ Lab and Hong Kong-based Mei Ah Entertainment Group have teamed up to launch this exclusive series of NFT collections based on classic Hong Kong films.
It was curated by famed Hong Kong-based photographer and director Wing Shya, who collaborated with a Hollywood production team known for such productions as X-Men and Transformers.
Mei Ah Entertainment Group Limited is an entertainment and distribution company holding the largest number of copyrights and intellectual property rights to over 600 classic Hong Kong films, including The Grandmaster, See You Tomorrow and The Silent War .
This Hong Kong film-themed NFT collection seeks to bring classic Chinese films into the Metaverse, connecting generations through the power of Web3. Cryptyques’ goal with NFT products is to create a community for movie enthusiasts, industry leaders, collectors and artists through a hybrid of online and offline engagement.
Cryptychs is more than just an NFT collection. It is also a crypto-quest that has been carefully curated to evoke emotions and trigger memories among viewers through classic Hong Kong cinematic concepts. Viewers will be taken on a Web3-guided journey through the past, present, and future in three phases.
The “past” phase will focus on the “7 emotions”, which are desire, fury, fear, joy, bitterness, disgust and love. A collection of NFTs will be launched representing each emotion. Each emotion will reinterpret one of Mei Ah Entertainment Group’s classic films from the 1980s. Beginning with “Desire”, each drop will contain an emotion in the form of a lost memory fragment.
“Desire” is a collection of 1,320 NFTs of 3D animated music videos created by Shya in collaboration with a Hollywood production team. It will be available through “mystery boxes” from June, followed by auctions.
Beam+ Lab is a Web3 art transformation hub that breathes new life into traditional IP addresses with technology that redefines entertainment. Since its inception, Beam+ Lab has captured the attention of international investors, raising over $2.2 million in seed funding. Its investors include market leaders like Edvance International and Mei Ah Capital Holdings, as well as crypto firms such as Avatar with the Avalanche Asia Star Fund, SNZ, Amino Capital and M77 Ventures.
According to James Li, CEO of BEAM+ LAB, “BEAM+ LAB focuses on art technology that promotes the entry of intellectual property into the Web3 era and has a mission to create community through art and the blockchain. Our inaugural project, Cryptyques, is created to challenge entertainment industry norms by setting the tone for entertainment in the age of Web3. Through the partnership with Mei Ah Entertainment Group, we hope to once again shed light on the golden age of classic Hong Kong films on the international stage.
Through the NFT Project, its members will have access to a wide range of community-exclusive activities such as film screenings, tours of film sets, talks and panel discussions, as well as preview tickets to film premieres and festivals.
Wing Shya, Creative Director of Cryptyques, commented, “Cryptyques takes a deep dive into another technological step that improves the art of cinematography – reinventing an art form all over again – that we are proud of.”
Shashank is the founder of yMedia. He ventured into crypto in 2013 and is an ETH maximalist. Twitter: @bhardwajshash