SDC Prepares NFT Sports, Collectibles


Watchai said the company’s first NFT series will be about sporting moments in both images and video clips, which is expected to launch in the last quarter.

Samart Corporation, a provider of SET-listed technology and ICT solutions, through its subsidiary Samart Digital Company (SDC), plans to launch its first sports-related non-fungible tokens (NFTs) by the last quarter and then expand to collectible tokens to explore new opportunities in digital assets.

The company also aims to launch its one-stop astrology service app in July under new startup LUCKY Heng Heng, which will provide services ranging from live divination, physiognomy and feng shui to determining dates and auspicious hours.

The latest plans are intended to lead SDC to profitability next year after five years of losses.

Watchai Vilailuck, executive vice president of Samart, said the company’s first NFT series will be about sports moments in images and video clips, and is expected to launch in the last quarter.

The company is also developing world-class collectible NFTs, he said, adding that the move is more complicated as it needs to attract many parties to join the project.

Despite the economic and pandemic challenges, the company is looking for new opportunities to strengthen the foundations of its group, he said.

“Samart operates under the 2022 strategy of ‘Alert-Adapt-Achieve’,” Mr. Watchai said.

The astrology app will gradually replace the company’s horoscope phone service via 1900, which has been running for two decades. The telephone service generates about one million baht per month.

“About 52 million people, or 79% of the population, believe in horoscopes, astrology and feng shui, so this service has great potential,” he said.

Besides the horoscope service app, LUCKY Heng Heng will soon launch a new app, called Thai Merit, which allows people to make merit online, including honoring Buddha images, donating, redeeming vows and dealing with sticks of fortune as well as worshiping sacred objects from many temples and holy places.

According to Watchai, 90% of SDC’s revenue now comes from the digital trunked radio system (DTRS), which involves ground-to-ground radio communication for coordination among users.

The two main users of DTRS are the Ministry of Interior and the Provincial Electricity Authority, which capitalize on 85,000 DTRS devices, he said.

The number of devices in use is expected to climb to 115,000 by the end of this year.

“We are finding ways to ease its financial burden while increasing investment flexibility,” he said.

The company issued debentures earlier this year and is currently exploring the process of establishing an infrastructure fund to raise funds for the DTRS project, he said. No timetable has been set for the launch of the fund.

Samart currently has a backlog of 22 billion baht of projects. It is currently pursuing tenders for projects with a total value of more than 12 billion baht by 2022, Watchai said.

The company aims to hit 14 billion baht in revenue this year, up 60% from 2021.

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