The tourist organization of Portorož, a seaside resort on the Slovenian Adriatic coast, has decided to promote the destination using non-fungible tokens (NFT). The project represents the digital component of this year’s campaign to attract visitors to the region.
Tourists in Portorož to collect NFTs and win prizes
Shortly after the Slovenian Tourist Board (STB) issued a ‘sLOVEnia NFT’ last month, Portorož in the southwestern municipality of Piran has now become the country’s first seaside resort with its own non fungible. The main goal of the initiative is to showcase the two coastal cities as progressive, digital and sustainable destinations, local media reported.
“The door to the metaverse is opening, which will be a new market for future generations,” said Alexander Valentin, director of the Portorož Tourism Association, during a presentation dedicated to innovations in Portorož.
The new “NFT destination” are intended to retain visitors. Tourists will be able to collect three tokens from three different collections, when performing three activities: participating in a contest, subscribing to a newsletter and sharing a sticker on Instagram with the resort’s @portorozpiran account. 100 NFTs are available in each collection.
On April 20, Slovenia launched a campaign under the banner “We Are Here” in the country and in six other countries – Italy, Austria, Germany, Hungary, Czech Republic and Slovakia. It aims to expand the country’s presence as a travel destination to more markets. Nine tourism service providers are taking part and more are expected to join, Primorske Novice news outlet reported.
Apart from entering the crypto world through the NFT initiative, Portorož and Piran are also increasing their promotional activities on social media. Cities recently joined short-form video platform Tiktok, the post revealed.
In recent years, the tiny bitcoin-friendly nation of Slovenia has established itself as a leader in crypto adoption in Southeast Europe. Thousands of cafes, restaurants, hotels, hair salons and sports facilities across the country accept various cryptocurrencies. Last fall, authorities in Ljubljana opened public consultations on a draft law regulating crypto-taxation.
Do you expect other stations in Slovenia and the region to broadcast NFTs for promotional purposes? Tell us in the comments section below.
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