Putting the intangible in your NFT project

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Thousands of buyers are investing millions of dollars in non-fungible tokens (NFTs). While skeptics claim it’s a fad, the vast sales volume and experts say otherwise.

In the most basic terms, an NFT is a digital asset that is not easily replaceable. These are blockchain-minted digital products. In most cases, there is an air of exclusivity, and a well-planned token also has a pop culture buzz.

In many cases, NFTs are works of art sold on the blockchain. You don’t spend all that money just to own a JPG, but that’s what many still think.

People spend hundreds of thousands of dollars buying digital art, but it’s not just about the artwork itself, it’s about the usefulness of the asset and what the project intends to do. become.

“Thinking NFTs are all about Bored Apes is like thinking the internet is all about cat videos,” confirms Lauren Sivan, host of Beyond Blockchain on Beond.TV. “They’re about to change the way we do business in just about every way imaginable, from buying artwork to houses to cars to betting on your athlete’s success. prefer.”

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Bringing Marketing to NFTs

The three keys to your NFT’s success, like marketing itself, are a solid roadmap, a strategic marketing plan, and a loyal community.

Investing requires the promise of a reward. And the easiest way for someone considering your project is to know what the pot of gold at the end of the digital rainbow is with a clear roadmap.

(It is telling that in a recent survey by StarkNet, 42% of respondents said they would invest in crypto applications if they knew more about NFTs.)

Think of the roadmap as a strategic plan. When you launch your NFT, there needs to be a clear strategy of what will be done with the funds generated from sales and a return of value to the community.

It’s kind of like a Kickstarter, but on a grand scale. NFTs are your means to an end. And if that ending is a killer project that people see tangible value in, encourages investment that much more.

Related: What You Can Learn About NFTs From Coca-Cola, Acura, and Gucci

Exclusivity breeds hype, hype breeds demand

The next step is to build a core team and a marketing plan to build hype around the token and the project.

The assembly of this team is essential, their creative genius can make a solid marketing plan to create this all-important emergency. The ability to market the founding team behind the project adds a layer of transparency that tells the community by saying, not saying, “we’re here for the long haul.”

It takes a community

Know your community. Know what they want, know what motivates them, and know how to leverage it to get them to increase their loyalty. Unexpectedly tricking your demo is a tactic I’ve seen work very well. Everyone likes surprises, that’s what builds deeper loyalty to your project.

Your community literally buys into your vision. It’s your job to make sure those intangibles are what keep them going.

Related: An NFT From The Moonbirds Collection Is Sold For Over $1 Million

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