Popularly celebrated for his performance as the Norse god of mischief – Loki – in the Marvel Cinematic Universe, Tom Hiddleston has always been referred to as a lovable actor on and off screen. Soon, a set of NFTs will be released which will be illustrated through pop art, coupled with his well-known voice.
Residing in the blockchain, this three-featured multimedia NFT project is called The Masters Audio Art Collection. Created from exclusive audio recordings of celebrities reciting their favorite poems converged with the progressive digital artists of OWNFT studio, the creative arm of OWNFT World – an end-to-end web3 and blockchain solutions developer in Singapore.
The NFT Masters Audio Art Collection is a collection of artistic creativity from three people. The poet who wrote the poem, the celebrity who recites it, and the artist who exemplifies pop art who will tie everything together in a one-of-a-kind pop art NFT.
The Tom Hiddleston Collection features the actor reciting excerpts from 12 of his favorite classic poems, including Philip Larkin’s ‘The Mower’, Robert Frost’s ‘The Road Not Taken’ and John Clare’s ‘I Am’. The complete recordings of the poem have been streamed over 700 million times on Ximalaya FM, SoundCloud and Youtube. However, these exclusive NFT arts on offer were created from a collection of never-before-seen photos of Tom in the recording studio, and aim to take buyers on a journey of emotions expressed in the poems visually and aurally.
Pop art is an art movement that emerged in the 1950s and was brought to prominence by the talented Andy Warhol, the art movement is known to consist of colorful and vibrant elements that display images inspired by popular culture or mass, including iconic celebrities, comic book characters or items, and other well-known items.
Drawing inspiration from the pop art movement, The Masters Audio Art Collection aims to celebrate cultural icons as masters of their field. Using the art of rendering techniques, each artwork is primed to blend with the audio, so buyers can feel every word spoken somewhat. This meticulously curated 360 NFT is a collectible that is intended to celebrate the mastery of performing art skills that transcend time and cultural progress, a collectible for digital art enthusiasts and fans alike.
According to Fiorenzo Manganiello, Chairman of the Lian Group’s Lian Foundation, which was established to collect NFT art and support digital millennial arts education, “Masters Audio Art is leading a new trend emerging in the space of iconic pop art NFTs”. He clarified this after being invited to a preview of the Collection. “They are moving towards fusing conventional arts through time and blockchain support to ensure the authenticity and curation of celebrity pop art.”
The second series in the collection will feature Dame Helen Mirren, best known for her portrayal of Queen Elizabeth II in the film The Queen, and as Queenie in the recent F9: The Fast Saga.
Audio Art NFT Masters are available for sale from May 14 on OpenSea. A premium Web3 NFT marketplace.
Owners of Tom Hiddleston’s NFTs can also invite people to view Tom Hiddleston’s Masters audio art exhibit on the next Ploutus platform by OWNFT. In addition to the site, the Ploutus app will be filled with augmented reality (AR) and virtual environments providing immersive multi-level engagements for NFT owners.
Premiering in the Commonwealth Fashion Council (CFC) 3D Interactive Museum Gallery in conjunction with UK Queen Elizabeth’s Platinum Jubilee month in June, on the Ploutus app, the interactive art exhibition will feature sold NFTs from the series so owners can display their acquisitions to the world.
“Ploutus is where NFT owners can list, engage and have fun with their digital assets.” OWNFT World founder and director Patricia Pee said. She further added that it is more important than ever to create NFT projects that create value, are meaningful and can remain relevant for a long time because that is the purpose of blockchain in the first place.
”Web3 NFT projects have a lot more to offer as the market is getting more and more sophisticated now than before and that’s why with an art project like the Masters Audio Art Collection series, we not only have to create the art , but also thinking about how buyers can appreciate and share their art collection in different ways that will maintain or increase their value over time,” she concluded.
Around collection viability, I also spoke to Manav Golecha, an expert in the NFT space, about the viability of scaling and selling NFT collections around celebrities in a brief period. Golecha launched the famous Women of Crypto collection, which sold 8888 NFTs in 5 months. Women of Crypto, however, had a particular mission to empower and educate women in this financial and technological revolution.
“Anytime you use a strong brand – a celebrity in this case – it’s positive for NFT projects as a whole. Most NFT drops fail due to a lack of marketing and effort. With something like that, it’s important that the ad is perfect, so people know it’s there, and also from a security point of view, it’s protected and on a secure platform. this.
From art to improving safety and building thriving communities – Golecha expands its capabilities to ensure that a project’s processes are secure end-to-end for the benefit of its community and also to strengthen marketing of the project. It further helps NFT projects to audit smart contracts to identify bugs. This helps NFT collections optimize gas for their contract to reduce overall gas charges.
Hundreds of thousands of dollars are being stolen from people due to hackers in NFT Discord groups. Manav uses his Discord cybersecurity skills to help NFT projects fight hackers and remove webhooks from the Discord server. This reduces the likelihood of hacking and secures the community.
Golecha also mentioned the need to give back through fundraising. It helps NFT Collections partner with nonprofit organizations to increase their impact. He also made a personal donation of $100,000 to two entities, namely Women Who Code and Crypto Chicks.
“Philanthropic efforts should be a key part of this industry. This is certainly essential to me and I insist that all of my clients ensure that they seriously consider how they will give back to a specific community or area that they are passionate about.
OWNFT’s Tom Hiddleston Project will contribute to Tom’s favorite social organizations, including UNICEF.
Currently, only 1.4 million individuals are active on OpenSea, an NFT trading platform. This means that 99.9% of Internet users have not yet purchased an NFT.
Golecha predicts that this will change in 15 years and that NFTs will have a significant market.
According to him, two big drivers of this growth will be the upcoming Coinbase marketplace which already has around 3.7 million users on the waiting list and Eth 2.0 which will significantly reduce gas fees once the network moves from proof. working at a proof-of-stake mechanism.