Miami, Fla., Sept. 20, 2022 (GLOBE NEWSWIRE) —
Artist and fashion designer Lisa Camero today announced the launch of a limited-edition phygital collection, previewing her rising NFT brand, the Fashion House.
Dubbed “Earth Genesis,” the collection includes 50 NFTs across five apparel designs for a very limited offering of ten phygital NFTS per design. In particular, the articles are inspired by the creations of the “Armonía Collection” of LCamero Brand, the existing real fashion line of LCamero. As a phygital NFT, this digital collectible bridges the gap between the physical and digital worlds.
Each limited-edition NFT comes with a matching physical tradeable coin, as well as a Decentraland wearable. The limited edition launch marks the first time a fashion brand or NFT project has created a phygital NFT for a fashion item that exists in real life and in the metaverse for Decentraland, a virtual world platform. Browser-based 3D. Additionally, the launch offers a first glimpse of what customers can expect from House of Fashion by better understanding some of the benefits of being an NFT holder of the upcoming collection.
LCamero is set to launch House of Fashion, a digital fashion brand, and a PFP collection, to celebrate the world of fashion and its impact on society, culture and personal values through the physical and digital worlds. The complete NFT collection is scheduled for release on October 21, 2022
Beyond House of Fashion’s collection on the Ethereum blockchain of over 10,000 randomly generated digital artworks, it will also feature activations, virtual experiences, real-world and metaverse fashion shows, articles from redeemable fashion, collections of physical capsules exclusively for holders, AR and VR digital wearables, and community engagement.
“We all want to blur the lines between the physical and digital fashion world,” LCamero said. “Our physical and digital selves are increasingly intertwined. Now I’m excited to give people the tools to express themselves through the items we carry, both on and offline.
Born in New Jersey and raised in Puerto Rico, Camero moved to Miami in 2008 to pursue a career as a fashion designer. She graduated from the Miami International University of Art and Design in 2012. After working in an American company, she got tired and turned to her creative spirit, launching a line of commerce clothing. Electronic LCamero Brand, in 2018. While expanding his horizons and developing his career as a visual artist.
“There are so many creative ideas I want to come up with, but I’ve always felt limited by physical art. Now, thanks to NFTs, I can explore my wildest imagination by combining both fashion and l ‘art,” said LCamero, who highlights recurring themes of femininity throughout her work.
In an effort to bring more people into the Web3 space, “Earth Genesis” phygital NFTs are being offered for free ahead of the launch of the House of Fashion collection. Those interested in getting an NFT can do so by following the House of Fashion Twitter account, where sweepstakes, creative contests and sweepstakes take place.
The NFT “Earth Genesis” phygital collection is now visible on OpenSea.
About the fashion house
House of Fashion is a digital fashion brand and PFP collection of 10,000 randomly generated digital artworks created by artist and fashion designer Lisa Camero, artistically known as LCamero. The unique and avant-garde NFT collection aims to celebrate the world of fashion and its impact on society, culture and personal values through the physical and digital universe.