Euroleague Basketball Expands Web3 Strategy with Interactive Video NFT’s in Collaboration with Clancy International

Web3 is the new engagement space for sports, esports and entertainment fans based on blockchain technology. And interactive NFT videos now give fans the ability to redefine their relationship to their passions and truly own some of the content produced by the league, clubs and players.

For example, the EuroLeague now has interactive video cards, called EuroLeague EuroReels, minted as non-fungible tokens (NFTs) to ensure each item is unique. The EuroReels capture key moments from the 2021-22 Turkish Airlines EuroLeague season and will come with a wealth of information and statistics, making it a true collector’s item. EuroReels will come in various rarities and custom cases.

Rem Langan, CEO of Clancy, said: “We are very pleased to work with such a progressive and world-renowned sports league. The EuroLeague has a passionate fan base and we are delighted to provide them with a high-quality digital experience. C “It’s an honor to work alongside a sports and entertainment organization driven by such creativity, innovation and fan excellence. Clancy is delighted to welcome Euroleague Basketball to its growing portfolio of global sports brands like SL Benfica.

The Euroleague Partnerships Department has worked over the past 12 months to define an appropriate Web3 strategy, maximizing engagement opportunities for fans and consumers. The partnership with Clancy not only aims to create new virtual products, but also to keep the functionality of the products in line with fan engagement expectations.

“Our fans deserve our best efforts to pull out all the stops and create engaging spaces in which they feel comfortable and entertained, and we’re very pleased to have accomplished that with Clancy,” said Roser Queralto, commercial director of Euroleague Basketball. “The Web3 space is still in its infancy, but partnering with solid companies not only guarantees a greater business opportunity, but also a faster learning curve.”

To avoid speculation and give all EuroLeague fans the opportunity to own a piece of the competition’s history, the launch of EuroLeague euroreels will be staggered and from then on all interested fans can join the EuroReels Beta Pass (RBP) list, to be notified when the beta platform goes live. This will be the place to create an account in anticipation of the Private Collection beta release, before the mainstream release next month.

About Clancy

Clancy is a fan-driven blockchain technology company, whose proprietary platform provides fan-driven businesses with custom blockchain solutions and NFT marketplaces that are an extension of each partner’s brand. Clancy offers maximum interoperability, allowing partners to secure and control their operations in Web3.0.

Clancy secures collaborative content engagement, commerce and gamification through a digital and amplified interactive NFT experience. Clancy delivers a new era of NFT fan-based collectibles through sports and entertainment solutions that grow fanbases and maximize engagement. For more information visit or email [email protected].

About the Euroleague

Euroleague Basketball (EB) is a world leader in sports and entertainment, dedicated to organizing the best European competitions for professional basketball clubs according to a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB runs the continent’s two main men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier showcase under 18, the EB Adidas Next. Generation Tournament.

EB competitions bring the elite of European basketball to five continents and to the wider sports community via the OTT EuroLeague TV platform. EB also organizes a series of community and educational activities, led by the One Team program, in line with the Sustainable Development Goals of the United Nations Agenda 2030. Academically, the EB Sports Business MBA trains future sports management professionals.

Press office: [email protected] Telephone: 34 933 278 427



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