Walmart’s June 19-themed ice cream sparks outrage on Twitter

Walmart is in hot water with its June 19 themed ice cream.

The multinational retailer has announced that it will review and potentially withdraw its ice cream commemorating June 19 after the product was lambasted on Twitter.

Social media users were outraged by the dessert, which is a whirlwind of red velvet and cheesecake flavors.

On Twitter, many shoppers condemned the company for appearing to profit from the important holiday, its history and black people.

Walmart’s label on the ice cream, which has been widely shared on social media, reads: “Share and celebrate African American culture, empowerment and enduring hope.”

Comedian Roy Wood Jr.’s viral tweet about the controversial frozen treat criticized the absurdity of the June 19-themed branding. “Would you like some Juneteenth ice cream on a Juneteenth plate while sipping your beer from a Juneteenth Koozie?” he tweeted.

another user wrote, “How disrespectful and greedy. Always find a way to exploit and line their pockets. @Walmart. »

Shoppers also decried that Walmart appears to have ripped off a black-owned ice cream product called Creamalicious as customers quickly began dissecting the strong similarities between the items.

Juneteenth honors black communities and commemorates the end of slavery in America.

Although the Emancipation Proclamation, freeing slaves, was issued in 1863, its enforcement in Texas was minimal, meaning enslaved African Americans in Galveston, Texas were only told they were free only on June 19, 1865.

Walmart apologized for the product in a statement.

“The June 19 holiday marks a commemoration and celebration of freedom and independence,” the company wrote in a statement to HuffPost. “However, we have received comments that a few items have caused some of our customers concern and we sincerely apologize for this. We are reviewing our assortment and will remove items as appropriate.

June 19 became an official government holiday last year after President Joe Biden signed a bill creating June 19 as National Independence Day.

The decision to solidify it as a federal holiday gained traction following protests in response to the killing of George Floyd by a white police officer.

Keep reading to see more reactions on Twitter regarding the disputed product.

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