Why Goop advertises $ 120 luxury Bejeweled diapers

Leave it to Gwyneth Paltrow’s Goop to cause a stir by launching a new product, a disposable jeweled diaper that has gone through our instagram resources and caused confusion and loud, “Is it real?” reaction. At first glance, we said the same thing, why a diaper, why jewelry, and why an exorbitant price like $ 120 for 12 diapers?

In the past, Goop made headlines with the Yoni jade egg for sexual well-being, recommendations for vaginal steaming, and the This Smells Like My Vagina candle, which of course sold out immediately. For a split second, we thought this new start was in line with the other major versions, but after further inspection, it turned out that Paltrow might be trolling us – for a good cause.

In a recent Op Ed for CBS, Paltrow talked about the “joys and stresses of motherhood” and the work reflects on Apple, who was 18, the birth of Moses, and the happiness her mother had in those early days that she didn’t have to worry about the essentials. like many other mothers around the world. “I never had to think about the cost of diapers, not once, until recently, when my team in Goop brought it,” the actress said. “We talked about the diaper tax. Despite the absolute necessity of diapers, they are taxed as luxury goods in 33 states. ”

Goop’s message is not lost by presenting an affordable luxury diaper on their website. “Depending on the state, this sales tax can increase their costs by 1.5 to 7 percent,” she explained. “This makes diapers the fourth highest household expense for many low-income families.”

Once she had our attention, Paltrow outlined followers who were upset at the ridiculous price or thought the post was a joke. “There was a lot of outrage – well,” the star said in a follow-up video posted on Goop. “It was designed to upset us because we treat diapers like a luxury that annoys you, and so it should be a luxury tax.” Diaper is a fake product designed to shed light on the real problem. Despite the absolute necessity of diapers, they are not treated as a basic item in 33 states. They are taxed as luxury goods. As a result, one in three families has trouble affording them. ”

As he notes in his video, tax abolition is not a complete solution, but it helps provide families who need it with a supply of at least one month. He encourages his Goop supporters to visit or baby2baby.org to contribute and help provide millions of diapers for those who need it.

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