As anyone who has ever styled their own hair knows, your final look is only as good as the hair care products you use. There is no one-size-fits-all set; after all, everyone has different hair types and styling preferences. However, if you want to take it to the next level of salon-status fad, you can’t just wings. You need to think strategically about what products—from shampoos to repair treatments—you have on hand. But with so many new product lines launched monthly, how do you know what’s the best of the best? One brand that immediately springs to mind (and one that has been a mainstay on the beauty-editor circuit for years) is Briogeo.
For starters, the Black-owned brand has been a regular favorite since its inception in 2013. Nancy Twine (the brand’s founder and CEO, before and after the Wella acquisition) was on a mission to find a performance treatment for curly hair. products that were “natural” but most importantly effective. When her search came up empty, the businesswoman took matters into her own hands. The result: 6 free hair products packed with fruit extracts, plant oils, antioxidants, and vitamins without nasty fillers—including, but not limited to, SLS, parabens, sulfates, phthalates, and silicones.
The portfolio sticks to proven ingredients like charcoal (which exfoliates and gently removes dirt and build-up) and ceramides (which help strengthen strands). Needless to say, it’s about time we brought you a list of the “best of” Briogeo. All six of these products made money Lure awards (either Best of Beauty or Reader’s Choice) and many have been crowned on more than one occasion. Without further ado, learn about the best Briogeo products, forward.
Briogeo Charcoal + Tea Tree Cooling Hydrating Scalp Mask
PSA: Briogeo’s Charcoal + Tea Tree Cooling Hydrating Scalp Mask is new to the Best of Beauty family this year. For anyone struggling with dandruff (especially when it gets worse in the dry winter months), this scalp mask will be your latest obsession. The main ingredient, Binchotan charcoal (a main ingredient in many of the brand’s best-selling products), gently absorbs oil without making the roots brittle. A refreshing blend of tea tree, peppermint and spearmint oils gives the formula not only a minty fresh scent, but also hydrates and instantly cools the scalp.
The pointed tip of the applicator also allows you to draw fine lines effortlessly so you don’t miss any part. After just 10 minutes, expect a hydrated, non-greasy scalp. Pro tip: to get the most out of the mask, start with an exfoliating shampoo first to remove any build-up.
Briogeo Strengthening Oil Treatment Don’t despair
The Briogeo Don’t Despair Repair invigorating oil treatment, which contains bright red rosebuds suspended in oil, is too pretty. No pick up If the presentation doesn’t grab your attention, the immediate results will. Trust us: all hair types – straight, wavy, curly and curly – will benefit from this nourishing treatment.