Kosas recently entered the skin care chat with the launch of Grow Potion, an eyelash and brow strengthening serum. Now, with their latest launch, the brand dives even deeper into the skin-enhancing game, while still maintaining its simple, minimalist ethos.
Enter: Plump & Juicy Vegan Collagen Spray-On Serum ($48), a highly potent, active serum mist created from founder Sheena Yaitanes’ personal wish list.
“I get asked a lot what I use on my skin under makeup, and it’s always been such a struggle for me because I hate how skincare feels under makeup,” she says at the virtual product launch. take a look at her daily skin care routine.
“I don’t like tap water to be the last thing on my skin after I shower or wash my face, so it’s always followed by mist,” she says. Her favorite mists alternated between a probiotic mist, a collagen option, and then a peptide-infused formula. “Then I’d apply SPF and that’s it.” I hate how skincare is under makeup – until now.”
Set out to create a mist that contained all the ingredients she’s obsessed with for firmer, more hydrated skin, Kosas is now launching what seemed impossible: a serum-in-a-mist format that’s not sticky or greasy. Save on the actives inside and it really works to improve your skin over time.
Infused with ingredients like hyaluronic acid, peptides, vegan collagen, and balancing probiotics, this mist isn’t to be confused with a setting spray, says Yaitanes: “It’s a true serum in mist form.”
Plump & Juicy – named after how the skin looks after spraying – can be used morning and night before any other skin care. “Apply it as close to your skin care as possible so it can absorb all the actives,” says Yaitanes, adding that she likes to “press the peptides” into the skin after spraying, but it’s not a mandatory step.
While the adage “don’t fix what ain’t broke” applies here, once you spray your serum instead of rubbing it in, there’s no going back—trust us.
Plump + Juicy Vegan Collagen Spray-On Serum launches today at Kosas.com and Credo and will be available September 30th in Sephora stores and October 11th at Sephora.com.
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